993 Canandaigua Road, Palmyra, NY 14522 • (315) 597-8815

Auction Marketing Services

THE REYNOLDS AUCTION CO. offers significant experience marketing estate contents, real estate, business inventory and commercial assets. Our clients include individuals, businesses, estates, banks, attorneys, CPA’s, local municipalities, Federal and New York State agencies, the court system and recognized charities. We maintain substantial fidelity bonding, $2,000,000 insured liability protection and can provide impeccable business and personal references.

Saleable assets for auction typically include:
  • Estate contents
  • Antiques & Collectibles
  • Retail store fixtures
  • Inventory
  • Restaurant Equipment
  • Construction/Farm Equipment
  • Fleet & Repossessed Vehicles
  • Industrial machinery
  • Machine tools
  • Intangible assets
  • Land
  • Municipal Tax Foreclosures
  • Commercial real estate
  • Residential or multi-family real estate
  • Industrial plants and capital assets

National Auctioneers Association memberWhether the asset value is large or small, the need for expert service remains the same. Based on the character of the assets and the scope of the marketplace, our promotional efforts can be local, regional or national. We will develop a cost effective marketing plan and organized sales effort, specifically designed to meet the unique needs of the assets to be sold.

PERSONAL / CHATTEL PROPERTY

Also known as personal property or business trade fixtures, has customarily been sold at auction. We have successfully sold significant estates, nationally recognized antique collections, retail business inventories, farm and construction equipment, fleets of vehicles and industrial capital assets.

REAL ESTATE

nysaa-logoThe sale of real estate at auction is becoming increasingly popular because of its unique effectiveness and complete seller control. We have actively sold land, residential and income housing, small businesses and industrial facilities at auction. A growing facet of our business is the sale of Municipal Tax Foreclosed Properties. REYNOLDS AUCTION CO, INC. offers commercial and select residential brokerage services either via auction or negotiated private treaty sales.

STANDARD AUCTION SERVICES

  • Property inspection
  • Auction site evaluation
  • Pre-sale physical inventory
  • Advertising inventory
  • Consignment sales
  • Promotional development:
    • Advertising development
    • print media placement
    • brochure design
    • direct mailing and internet promotion
  • Trade association notification
  • Media press release
  • Inventory organization and display
  • CAI auctioneer Crowd control
  • Manage and conduct the auction
  • Receipt collection, sales and use tax accounting
  • On-site food service
  • Auction pick-up and clean-up
  • Complete cash and financial settlement
  • Fully bonded and liability insured

ADDITIONAL MARKETING SERVICES

  • Individual check guarantee
  • Credit card payment
  • Equipment repair
  • Inside gallery facilities
  • Special weather tenting
  • Portable rest-room facilities
  • Uniformed and/or covert security
  • Vacant property supervision and maintenance
  • Party and all-occasion tent rental